Website and Online Marketing

Tailor your online messaging toward your targeted client.

What Does a Content Writer Do?

Online marketing has shifted in recent years from a business focus to a client focus. That means all your marketing materials should speak directly to your Ideal Client’s needs and wants. Blacksmith Writing ensures your website does the following:

Focuses Online Messages Directly to your Ideal Client

We begin with a brainstorming session to discuss your ideal clients and what they love about your product/service. We then find the best messages to attract new clients/customers.

Helps You Share Your Story

People are attracted to personal stories. Sharing the story behind why you do what you do in a Storytelling Bio (like this one) is further proof that you are committed to your clients/customers.

Helps You Demonstrate Your Values

People are more willing to work with those they know, like, and trust. Throughout your website, we weave in your values, personal history, and the reasons why you began your company so others want to work with you.

Illustrates Your Passion

You started your business because you love what you do. Sharing that information directly with your clients increases trust, creating a greater opportunity to hire you.

Is Your Website Sending Potential Customers the Right Message?

With a Content Assessment, we look at your website, your blog,
and your print materials and explain the messages you are sending to the world.

What’s Included in the Content Assesment

Business owners assessing the content on their website

A review of your website content, blog posts, newsletters, business cards, and other marketing materials with a focus on effectiveness.

A summary of the message your marketing materials portrays so you can see if it reflects your business’s values.

A list of steps to take to make your website more interesting and engaging.

A 45-minute phone call to discuss the results and to discuss marketing strategy long-term.

Get this assessment, valued at $400, for only $150.

Sign up now to jump start your marketing.

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Ready to Share Your Story Now?

A Storytelling Bio tells the story of the events that led you to start your business and explains why you’re passionate about what you do.

What’s Included in the Storytelling Bio

Woman writing her storytelling biography

A questionnaire to get you thinking about the events that led you to where you are now.

A 45-minute phone call to discuss your answers.

A website-ready storytelling bio that shows your love for your chosen field and the reasons why you chose your career.

Up to 60 minutes of phone calls to further discuss concerns and desires for this bio.

Get a Storytelling Bio, valued at $700, for only $495.

Schedule a free 20-minute call to learn how you can share your passion with the world.