On Blog Posts: The Perfect Writing Medium

Julia Black
September 27, 2020

What Do I Love about Blog Posts?

  • Personal stories—despite the fact that adult fiction book sales are in decline, people have found ways to read others’ stories. Blogs are the internet’s solution to that. My favorite lifestyle blog is just that: a collection of stories people wrote with insights into their lives. As a country, we may not be following fictional characters anymore, but we are still following people’s stories (isn’t that part of the draw of reality television?).
  • Links to More InformationLinks are a normal part of blog writing and are used to draw traffic to a different part of your website, to plug something you’re trying to sell, or get others to read (such as the shameless plugs to my other blog posts in #2 above), and/or to point the reader to more information. Also, I used to be a technical writer, and much of my job centered around organizing, compiling, and formatting references sections. Blog posts are great because reference sections aren’t necessary. A simple hyperlink to a webpage with the source of your statement will suffice.
  • BrevityBlogs for personal ranting can still be long and drawn out, but for business use, they’re often short—just a couple paragraphs. In about 10 minutes (and often in about 5), you can learn about someone’s story, learn a lesson, and move onto the next thing.

Want to talk more about how blogging can help your business and your brand?

Sign up for a free copywriting consultation and we can talk about possible topics to better help you interact with existing and potential clients. Want to learn about what makes a good blog post?

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Julia Black, Founder and Writer for Blacksmith Writing

Hi, I am Julia Black!

Founder of Blacksmith Writing

Learn more about me here or on my Medium.com blog.

Want to talk more about how blogging can help your business and your brand?

Sign up for a free copywriting consultation and we can talk about possible topics to better help you interact with existing and potential clients.

 

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