Copy- and Content Writing
Do you need to write text for your website and are unsure where to begin?
Do you want to start a blog but freeze up when you sit at the computer?
Do you know you should send out regular newsletters but can’t find the motivation to do it?
Have you been told your website text needs to be simpler but don’t know what should change?
Hire someone to do it for you!
Why Is Website Content Important for Business Promotion?
Websites are so standard these days that, if businesses don’t have one, it’s a strike against them. What often happens, however, is that a business will hire a web developer to create the website—they are experts after all—and hastily write the content with the assumption that it’s not as important as the website itself. This is simply untrue. If your website is poorly written, if it’s difficult to read, or if it doesn’t speak to your intended audience, the beautiful, intuitive website that cost thousands of dollars can be just as detrimental to your business as not having a website at all. The website needs to be built and it needs to look good, but the website is a tool to tell potential clients about you—your philosophy, your love of the service you provide, and the products you sell all need to be present for an effective website.
Good, engaging website text will help build your brand and increase clients and profits.
Well-written websites have content that encourages new visitors to interact, to learn, and to feel at ease at the prospect of working with you while also taking search engine optimization (SEO) and google algorithms into consideration. If these aren’t present, your website won’t work effectively to promote your brand.
Interested in seeing whether your website content is engaging and interesting? Sign up for a content assessment and receive an evaluation of the effectiveness of your marketing content.
How Can Writing Blog Posts or Newsletters Help Your Business?
Increasing communication with your clientele increases your exposure which, in turn, increases business and profit. According to IMPACT, “53% of marketers say blogging is their top content marketing priority.” Blogs are a different, passive way to interact with your clients, and your posts serve to convey your personality and values. They can also be used to discuss new products/services and to discuss ways clients can improve their health, among many other topics. The better a potential client can learn about you, the more comfortable s/he will feel hiring you for their health and coaching needs.
According to Campaign Monitor, “when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.” Newsletters are a simple way to remind your clients how you can help them while educating them about what new products or services you provide. Newsletters point to new features on your website (e.g., blog posts), your social media pages, and other campaigns you’re promoting.
OK, but Don’t I Need to Write this Myself If I Want Others to Know About Me?
Actually, no. Good copywriters can glean your Voice and your passions from a conversation, which they can then match in writing. This frees you up to work on other tasks. In the initial phone call and emails, I’d get to know about you, your business, your clients, and your values so I can best frame all content so it sounds like you. You would also approve all text so everything posted or sent sounds like it is coming from you.
Why Use Me?
As you can see on the About Me page, I’ve got over 15 years of experience writing and editing technical, scientific, and marketing copy while simplifying complicated text. Pairing that with years of personal research in holistic healing and personal development means you’ll be hiring someone who understands the science and believes in what you do. Blacksmith Writing will take raw ideas and forge them into content that adequately represents your business. Like a blacksmith, I can create content from scratch and repair confusing language to better present your services.
What About Cost?
Each business has different goals and each website has distinctive pages and a unique focus. Because of this, I’ve created a content assessment. With this option, I look at your business cards, your website text, and any other writing you use to communicate with your clients (e.g., blogs, newsletters, flyers) and we discuss—via a 45-minute phone call—changes you can make to better support your brand.
Newsletter and blog packages make it simple and easy to decide the best route to take for your business. My new client special gives you three months of twice-monthly newsletters or blogs to see how increased communication leads to more client participation and profit. After that, yearly, half-yearly, or monthly packages are available. Sign Up for a free Copywriting Consultation to see how I can help you increase visibility in 2019!
Other Copy- and Content Writing Services
Don’t need a revised website or blogs/newsletters? I also create and write sales funnels, write/edit promotional materials and press releases, and write/edit many other marketing texts. In addition, I am available to consult on the following:
- Social Media approach (e.g., theme, schedule)
- Emailing tool and list organization (using Mail Chimp, Constant Contact, or other tool)
- Newsletter or blog themes (monthly, yearly)
- Writing Coaching to help you learn how to write your own blogs, newsletters, and books.