Blogs are a passive way to interact with your clients, and your posts serve to convey your personality and values. The more a potential client can learn about you, the more comfortable s/he will feel hiring you for their health and coaching needs.
Newsletters are a simple way to remind your clients how you can help them while educating them about what new products or services you provide. Newsletters point to new features on your website (e.g., blog posts), your social media pages, and other campaigns you’re promoting. According to Campaign Monitor, “when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.”