Forge Ahead
Where marketing, copywriting, business growth, and scrolling behavior converge.
Welcome to my blog! Here you’ll find general musings about marketing, writing, and life. There will be insights into how I’m handling the stress of juggling a corporate job, a business of my own, and many other projects while discussing all the lessons I’m learning along the way.
On Whether a Blog or Newsletter is Better for Your Business
You Don't Always Want a Blog When I give my spiel about being a copywriter and mention that I write blog posts for businesses, I often get this response: "I need your help! I want to start a blog and don’t know where to start!" And...
On Procrastination
A Benefit of Procrastination I began my writing business because, well, I love to write and I do it well. I figured that I’d be able to continue my career doing something I excel at and help people at the same time. And so far, this...
On Blog Posts: The Perfect Writing Medium
What Do I Love about Blog Posts? Personal stories—despite the fact that adult fiction book sales are in decline, people have found ways to read others’ stories. Blogs are the internet’s solution to that. My favorite...
On Rebranding: The Story Behind Blacksmith Writing
Why Blacksmith Writing? When I decided to move to copy- and content writing, I realized pretty quickly that I was going to have to change the business name so it’s clear what, exactly, I do. As part of this process, I started...
Hi, I am Julia Black!
Founder of Blacksmith Writing
Learn more about me here or on my Medium.com blog.